Never Enough Nails: January 2016

READY FOR A LIPSTICK REVOLUTION?

RIMMEL LONDON INTRODUCES THE ONLY 1, A NO COMPROMISE, ALL-IN-ONE LIPSTICK AND NEW SHADES OF THEIR EXAGGERATE LIP LINER

THINK: A new era of incredible lip colour!

WHAT IT IS: The first lipstick of its kind, The Only 1 is set to challenge lipstick history. A unique multi-tasker, it excels in EVERYTHING you look for in a lippie. Discover intense, high-impact shades. Enjoy an ultra-comfortable, weightless feel and indulge lips in luscious moisture. A worry free experience is guaranteed because the gorgeous colour stays put for hours and hours. It’s the only 1 lipstick you need… and the only 1 that won’t let you down. Our hero!

This new lip legend has an innovative hybrid formula that marries the best of moisturising AND long-lasting lipsticks:

·       COLOR – Pre-coated pigments allow for fabulous full coverage in one easy stroke. The true-to-the-bullet colours are gloriously vibrant and luminous on application… and hours later.

·       COMFORT – The formula containing a blend of lightweight oils provides a gorgeous glide and a feather-light feel with an amazing cushioning sensation.

·       MOISTURE – Throughout wear, the formula with Rosa fruit oil leaves lips feeling moisturised. Mmmwah! For extra TLC, the formula contains Vitamin E.

·       WEAR – A fine blend of advanced polymers sets the formula and enhances skin-adhesion for outstanding staying power. Lips feel hugged by colour and moisture for hours.

Prepare to incite anarchy with your power pout. The Only 1 Lipstick comes in a riot of 12 shades that will create a frenzy of lust. Slick on powerful pinks, like You’re All Mine #120. Rock rich, ravishing reds with Best Of The Best #510. Create chaos with eye-catching corals, like Call Me Crazy #620. Be brave with beautiful browns, including Naughty Nude #700. And pack a punch with deep plum hues, One-Of-A-Kind #810.  Every vivid shade is worth fighting for!

A game-changing lipstick demands a super-stylish new look. To signal the breakthrough formula, The Only 1 has a unique twisted design that looks ultra-contemporary and high-end. The gorgeous glossy black pack is ringed with a colour band that’s matched to each lipstick shade.

The advertising campaign sees a valiant Georgia May Jagger starting a revolution with her lips! Dressed in military uniform and wearing shade Best of the Best #510, she rallies her beautiful army as they take to the streets of London to spread lip propaganda. News of The Only 1’s ground-breaking, no compromise formula hits the headlines and Georgia invites the nation to ‘Get the London look’. A new era of lipstick is here.

AVAILABLE SHADES: (to see images of all shades, here is link http://us.rimmellondon.com/products/the-only-1)

PINKS:  110 Pink A Punch, 120 You’re All Mine

MAUVE ROSE:  200 It’s A Keeper

FUCHSIA: 300 Listen Up!

RED:  510 Best of the Best

CORAL/ORANGE : 600 Peachy-Beachy, 610 Cheeky Coral, 620 Call Me Crazy

NUDE/BROWN:  700 Naughty Nude

BURGANDY/PLUM : 800 Under My Spell, 810 One-Of-A-Kind,  820 Oh-So Wicked

In honor of The Only 1, Rimmel London introduces new shades into its Exaggerate Full Color Lip Liner range. This retractable slant-tipped lip pencil outlines and contours your lips with rich, long-wearing colour that empowers your lipstick by extending its wear. The 5 new shades were created to perfectly match the entire The Only 1 Lipstick palette.

PINK/ROSE: 101 You’re All Mine – NEW, 103 Pink A Punch – NEW , 063 Eastend Snob                              

RED: 024 Red Diva                         

CORAL/ORANGE: 102 Peachy-Beachy – NEW, 104 Call Me Crazy – NEW     

BERRY: 105 Under My Spell – NEW , 064 Obsession                      

NUDE/TRANSPARENT : 018 Addiction,  001 Moisture Renew Clear

WHAT THEY COST: The Only 1 Lipstick, $7.25; Exaggerate Full Colour Lip Liner, $5.70

 WHERE TO FIND THEM: Mass market retailers and drugstores nationwide beginning January 2016.  Visit www.RimmelLondon.com for store locations.

 RIMMEL LONDON, a top-selling line of color cosmetics in the U.K., was created in 1834 and introduced to the U.S. market in March 2000.  Rimmel epitomizes the London spirit – energetic, fashion forward and individual.  A comprehensive beauty offering, Rimmel is always inspired by London’s trend-setting style.  Quality cosmetics at an accessible price that allows American women to get the London Look.